The Importance of Website Design and Development

The Internet bubble may have burst, but online business is here to stay. Your business must be online, and you must be making the most of the internet opportunities. In order to do that you will need the following:

Website Designer: You need an experienced website designer who will analyze your needs and build, design, and manage the website solution that is right for you. Your website designer must understand your business and your business operations and design a website that is the best for you. Your designer must know Macromedia Flash, Dreamweaver, and animation for your website.

Website Design: You can have an HTML website that acts as an electronic brochure for your business, or you can have a custom website designed that is dynamic. Dynamic sites are database driven websites that generate pages on demand. This could be anything from displaying your inventory on your site to an interactive test or survey.

Website Remodel: You may need your site remodeled to give it a fresh new look. You want your website to convey the look your company image demands in your market. Your a website can be designed around your current logo, or you can develop a whole new look and corporate identity image around your company.

Requirements Analysis: Your website designer must analyze your business and your online strategy to design a solution that is economical and effective and meets the requirements of your business.

Information Architecture: Your website should be designed as a navigation structure and user interface that lets your customers get to what they want quickly and easily. Ease of use is one of the top factors in developing a loyal clientele.

Graphic Design:Set yourself apart from your competition with clean, fast-loading graphics that express your identity and unify your site.


Front-End Implementation: You must have lean, fast, easily maintained html, javascript, and style sheets that work on all major browsers. Ease of Use: Whatever server or various types of databases, your website needs the right combination of technologies to create a reliable, scalable solution that fits your needs.

Content: The content of your website should be reviewed and edited so that it gets your point across to your customers.

Website Optimization: You must implement the many ways that you can attract customers and create business from your website. Your website must be compatible with the search engines and set up to insure that your site comes up with the correct targeted search terms. This can mean a real boost in your sales.

Market Plan Opportunity: Your website should advance the goals of your marketing plan and present the best image of your products or services. Your website should be better than your competitors.

Keywords;You must choose the right keywords or phrases that describe your product or service so that your website will be easily located. They must have the right prominence and frequency and the right amount of text to satisfy the search engines.

Meta tags: Your keywords must be placed in met tags, and all tags must have the right prominence and frequency in HTML to satisfy search engines.

Links: You need to create links from other relevant websites to yours to improve your link popularity and improve your ranking with the search engines.




Jo Ann Joy, CEO www.IndigoBusinessSolutions.com, Phone (602) 663-7007 The future of your business starts here.

For more information about these and other important business topics and for legal consultation, please visit our website at IndigoBusinessSolutions. Copyright 2006. Indigo Business Solutions is a registered trade name.

Jo Ann Joy is the CEO and owner of Indigo Business Solutions. She has a law degree and an MBA, and an undergraduate degree in Economics. Her background includes commercial and real estate law, accounting, financial planning, mortgages, marketing, product development, budgeting, sales and banking. She ran a successful business for 10 years, and she has written and given presentations on various business subjects.

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