Friday, February 22, 2008

War of design versus functionality

Design

Design is responsible for keeping the viewer's attention. Studies show that a web page has just 3 seconds to make an impression before the user viewer decides to stay or leave, and a page has only 12 seconds to meet the viewer's needs before they find someone else to help them. The design is what catches the viewer's eye and keeps them interested. A good design also sends a message to the viewer regarding the company's personality, quality, and the way they do business.


Functionality


Functionality, on the other hand, is responsible for keeping the viewer. If a website is easy to navigate and the viewer can find the information they are looking for easily, the viewer is likely visit the site often and experience all that the website has to offer. Functionality is a great gauge at seeing how effective the company is at communicating their ideas to their clients or customers in face-to-face situations.

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